Android Developer Story: Culture Alley reaches millions of English learners on Google Play

Posted by Lily Sheringham, Google Play team

href="https://play.google.com/store/apps/developer?id=Culture%20Alley&hl=en_GB">Culture
Alley developed the app href="https://play.google.com/store/apps/details?id=com.CultureAlley.japanese.english&hl=en_GB&e=-EnableAppDetailsPageRedesign">Hello
English to help Indians learn English through gamification, supporting over
15 dialects. More than 13 million people now use Hello English in India and
around the world.

Hear Nishant Patni, Founder & CEO and Pranshu Bhandari, Co-Founder, explain how
they optimized the app to address challenges faced by emerging markets. Learn
how they used various Google Play tools to address varying levels of
connectivity and device capabilities, and improve user retention.

href="https://play.google.com/store/books/details/Google_Inc_The_Building_for_Billions_Playbook_for?id=cJEjDAAAQBAJ&e=-EnableAppDetailsPageRedesign">Learn
more best practices about building for billions and href="https://www.youtube.com/watch?v=PfwHq8w9GBc&list=PLWz5rJ2EKKc_ElGrEtiEXc83m1SeYu3-Q&index=11">watch
the ‘10 tips to build an app for billions of users’ video to get more tips.
Also, get the
Playbook for Developers app and stay up-to-date with more features and best
practices that will help you grow a successful business on Google Play.